Atoms, not bits

The things made in Louisville, and the people who make them.

Distillers and bakers, machinists and potters, assembly lines and garage workshops. A directory, field guides and stories about Louisville's physical-product economy.

Field guides

All guides →

Why a site about atoms?

Louisville’s economy has always been built on physical things: barrels and bats, refrigerators and pickup trucks, tobacco, paint and synthetic rubber. Plenty of attention goes to software startups, but the people pouring concrete floors for a new still house, tuning a CNC router in a garage, or scaling a sauce from a farmers’ market stall to grocery shelves have fewer places to find each other and the help they need.

Built in Louisville is that place: who makes what here, how to make something yourself, and the stories behind the products. More about the project.

Frequently asked questions

What is Built in Louisville?

Built in Louisville is an independent guide to the physical-product economy of Louisville, Kentucky. It covers companies and people who make things you can hold: bourbon, food, appliances, bats, vehicles, chemicals, pottery and hardware. It includes a directory of makers, practical guides to prototyping and manufacturing, and long-form stories about local companies.

Why does the site leave out software companies?

Software and venture-backed tech startups are already covered by our sister site, Startup Louisville. Built in Louisville focuses on atoms rather than bits: factories, distilleries, kitchens, studios and workshops. Keeping the two separate lets each site go deeper on its own audience.

Is Built in Louisville affiliated with Built In, the tech jobs site?

No. Built in Louisville is an independent publication about Louisville makers and manufacturers. It has no connection to Built In, Inc. or its city tech-jobs sites.

How do I get my company listed?

Any company or studio that makes a physical product in the Louisville area can be listed for free. Send the company name, what you make, your neighborhood or city, and your website through the Get Listed page. We verify each listing against a public source before adding it.

I want to make a product in Louisville. Where do I start?

Start with the guide on how to manufacture a product in Louisville, which walks from idea to first production run. Then read the prototyping guide for makerspaces and machine shops, and the co-packer guide if you make food or drinks. The incentives guide covers state and local programs for growing manufacturers.